高新置业有限公司发展战略研究.pdfVIP

要 高新置业有限公司属房地产企业，2000 年 1 月在南昌市成立。该公司在这近 六年的时间里，先后成功地开发了JJW 公寓、LJ 花园、XZL 商住楼、HL 大厦、 XHL 花园和 XHL 家园等项目，房地产项目投资近六亿元人民币，开发商品房面 积近50 万平方米。它开发的房地产项目已成为南昌市房地产界的一个知名品牌。 本文从房地产业的发展背景出发回顾了高新置业的发展经历，总结出它成功 的经验，同时对它开发的房地产项目进行了实证分析。 近两年来，随着我国经济平稳高速的发展，特别是国家将住宅产业作为新的 经济增长点，房地产市场逐步升温；面对二十一世纪的激烈竞争，高新置业有限 公司需要重新确定新的企业战略，以保持竞争优势和持续发展。为此本文通过分 析该企业的外部环境因素和内部条件；总结出它所面临的机遇与挑战以及所具有 的优势与 势，并运用现代企业战略分析工具进行详细的分析，确定出高新置业 进一步发展的企业战略，同时结合其实际情况提出了公司采用新的战略所必备的 保障和支持措施。 关键词：高新置业 企业战略 分析研究 1 Abstract Established in Nanchang City in Jan. 2000, New High Real Estate Co., Ltd., has successfully developed JJW apartment, LJ and XHL garden, XZL commercial housing, HL edifice and XHL homestead projects in recent six years. Its investment on real estate projects reaches 600 million Yuan RMB, while commercial housing area covers 500 thousand square meters. ALL those achievements set it up as a well-known brand in the field of real estate in Nanchang city. This essay reviews the development experience of the corporation on the background of real estate development, concludes its successful experience and gives demonstrative analysis on its developed estate proj ects as well. With rapid and stable development of Chinese economy in these two years, especially the housing industry being treated as the new economic growth point in China, the real estate market is booming. Facing up to intense competition in the 21st Century, New High Real Estate Co., Ltd. has to readjust its corporation strategy in order to keep its competitive priority and continuous development. Based on an overall and detailed analysis on its external environment and internal conditions, conclusion in its advantages and disadvantages combined with the opportunities and challenges, to which the corporation is facin