九江电信企业战略研究.pdfVIP

要 随着我国社会主义市场经济的发展和现代企业制度的建立，战略管理逐渐成 为现代企业经营管理中的一个突出问 ，同时又是中国企业经营管理实践中一个 突出的薄弱环节。目前，九江市电信市场竞争激烈，不同业务之间的替代性竞争 日趋明显。在市场变化和竞争加剧的情况下，九江电信的市场地位相对下降了， 随着时宜制定新的企业发展战略是九江电信寻求新突破的必然之路。全面分析九 江市电信市场，认真思考九江电信所面临的一系列重大战略问题，从而为企业做 出正确的战略抉择，制定明确的竞争措施，对九江电信发展都具有非常重要的战 略意义。 本文以企业战略管理理论为基础，从企业发展的角度出发，对九江电信如何 才能健康成长的战略进行研究，力求揭示在动态竞争、经济全球化、环境变化加 速、电信集团转型的情况下九江电信的经营战略和成长策略。本文在电信拆分后 形成新的行业竞争格局的基础上，对九江电信的主要竞争对 进行分析，探讨了 九江电信市场地位停滞不前的原因，并运用SWOT 分析法等方法，归纳了九江电 信的优势与劣势，机会与威胁，并利用SPACE 矩阵和大矩阵分析法，初步确定出 九江电信的发展战略。同时，本文试图站在企业未来发展的战略高度，提出九江 电信的企业宗旨与目标，明确九江电信未来的发展方向，从拓展业 领域、培育 经营观念等多个方面保证九江电信在市场上的主导地位。最后，本文在企业成长 理论的基础上，参照市场条件与企业竞争策略选择模型，利用大探讨了新形势下 九江电信适应转型发展的企业战略与相应的保障措施。 关键词： 企业战略 战略管理 九江电信 1 Abstract As the development of Chinese socialistic market economy and the establishment of Chinese modern enterprises systems, strategic management is becoming an outstanding problem of modern enterprises operation management. And it is also a weak link in the practice. World and China Telecom industry have developed fast in recent years. Jiuj iang Telecom Co faces so many problems when telecom industry changes. According to the practical situation, Jiuji ang Telecom Cos development strategies were analyzed and researched systematically. Firstly, by using strategic management theories, the inside and outside environment of Jiuj iang Telecom Co were analyzed detailedly, developing opportunities and threats were found, as well as superiority and inferior position, so as to establish development strategies. Secondly, through analysis of the companys opportunities and threats as well as superiority and inferior were prosecuted by using matrix models. Preparing development strategies of Jiuj iang Telecom Co were also established by SWOT Matrix. Finally, rational s