西山教育集团市场开发策略研究.pdfVIP

要 随着我国经济体制、教育体制及科技体制的改革，民办教育迅速地发展起来。 在我国教育存在普遍短缺的条件，民办教育的发展促进了社会的公共利益，满足 了人们对教育多样性的要求，减轻了国家发展教育的财政负 。为了适应经济和 社会发展的趋势，政府大力支持社会力量办学，因此民办教育发展很快。在这样 的背景下，西山教育集团善于抓住机遇，一直发展良好。 论文通过引入市场营销的理念与解决问题的模式，对西山教育集团的内外部 环境、竞争对手的分析，以及如何整合促销沟通、服务地点和服务人员几方资源， 以提高其在全国范围的影响度，并提出了一些营销策略。希望能够帮助人们更加 客观地认识这类学校，并希望能对这些学校的发展。 关键词：民办教育 西山教育集团 市场营销策略 1 Abstract With the development of economical, educational and technological reforms of our country, non-state-owned educational schools are growing very fast. Under the situation of the lack of education, the development of non-state-owned schools advanced social public interests and satisfied the requirements of people to the educational diversity, at the same time, lessen the financial burden for the government to develop the education. To meet the needs of the economic and social changing, the government greatly supported the schools run by the local people and organizations both in educational system and laws and regulations, resulting in the booming of non-state-owned schools. Under such background, Xishan education group is good at catching every chance to develop and has been running well. This thesis analyses the inside and outside environment of Xisahn education group and its rivals through introducing concept of marketing and model of solving problems, and how to combine communication of promotion ﹑the place of service and the staff of service for the reputation around the country, and put forward some strategy about Xishan . I hope that what I do will help people understand these schools objectively and do good to these non-state-owned schools. Key words: non-state-owned school Xishan education group strategy of marketing