中国联通宜春分公司营销渠道建设探讨.pdfVIP

要 随着市场竞争的加剧，电信企业 3G 发牌前的渠道争夺更有战略上的长远意 义。宜春联通营销渠道如何在新一轮的争夺中赢得更大的市场份额？本文试图通 过对宜春联通营销渠道的调查，通过对市场经营环境的分析，从宜春联通渠道建 设的实际情况出发，剖析存在的问 并提出相关建议，认为宜春联通渠道建设应 以自有渠道建设为中心、以合作营业厅建设为主体，按照渠道少级数、扁平化的 原则来建设，对中国联通渠道建设体系的进一步完善有一定的现实的指导意义。 关键词：营销实践 渠道建设 宜春联通 1 Abstract Distribution Channel grabbing before 3G licensee will have more strategic mean for tele-enterprises when market competition becomes harder and harder. How can China Unicom, Yichun Branch earn market share in the new round competition? This essay investigates distribution channels of Yichun Branch and analizes the market operation climate. Based on the truth situation of Yichun Branch distribution frame, this essay anlylizes questions existing now and makes suggestion to Yichun Branch, and holds the vies that Yichun Branch should establish its distribution channels in the way of centering its own channel establishment, focusing on cooperation in business hall construction in the principle of minority and flatness. This essay will be helpful to the further amelioration of China Unicom distribution systems. Keywords: Environment analysis distribution Practice Channel establishment 2 目 录 0. 引 言 1 1. 中国联通宜春分公司营销环境分析 2 1.1 宏观环境分析 3 1.1.1 人口环境 3 1.1.2 经济环境 4 1.1.3 政治法律环境 5 1.1.4 科学技术环境