雪津集团区域销售主管绩效考评制度优化研究.pdfVIP

要 随着新经济网络时代的到来和全球市场化的不断发展，给企业带来了新的机 遇和挑战。新经济时代，生产力的发展带来了产权制度的改变，产权制度的改变 又导致了管理制度的变革。在现代产权制度中，人力资本作为一种新的资本形态 在产权制度上得以充分体现，企业文化也成为维系产权制度的重要价值观念。现 代企业的竞争优势不仅体现在资金和技术方面，人力资源已成为不可忽视的一个 方面，而实施区域销售主管绩效评价对整个企业具有非常重要的意义。 本文通过参阅大量国内外关于区域销售主管绩效考评的文献，以管理学、经 济学的相关理论知识，通过对现有英博雪津集团区域销售主管绩效考评的现状进 行分析，设计出一套科学、合理的主管绩效考评制度。课题的研究成果对新市场 环境下现代企业如何突破人区域销售主管，不断做大做强企业具有较强的实用价 值和现实意义。 关键词：区域销售主管 绩效考评 制度设计 1 Abstract Because the arrival and global market of the lately economic network ages turn of develop continuously bring business enterprise new opportunity and the challenge. Lately economic ages, the development of the productivity brought to produce the change of the power system, the change that produces the power system caused the management system change again. In the modern produce the power system, the manpower capital is a kind of new capital appearance at producing the top of the power system can well body now, the corporate culture also becomes the important concept of value that supports to produce the power system. The competitive advantage of the modern business enterprise not only body now the funds and the technique aspect, the human resource has become an aspect that cant neglect, but the Implementation of the regional sales director for performance evaluation of the entire enterprise is of great significance. In this paper ,refer to a large number of domestic and regional sales managers regarding performance appraisal of the literature, with management, economics and related theories of knowledge, through the existing InBev Sedrin Group regional sales director for Performance Evaluation of the status of the analysis, design a set of scientific, reasonably competent perf