中国石化江西石油分公司成品油销售市场发展对策研究.pdfVIP

要 渐行渐近的“后石油时代”即将来临，随着中国加入WTO 及石油市场的逐步 放开，中国石化江西石油公司将在竞争而非垄断的环境中生存和发展，国内成品 油销售市场的竞争将更加直接和激烈，成品油营销 临严重挑战，中国石化江西 石油公司如何在有限的时间内，迅速增强开拓和适应市场变化的能力，对企业的 生存与长远发展具有十分重要的作用和意义。 本文以中国石化江西石油公司成品油销售市场发展对策为研究对象,分析了 在中国完全开放成品油零售和批发市场的新形势下,面对中国石油、外国石油公 司、民营企业共同竞争的格局, 中国石化江西石油公司为保持和扩大现有的成品 油销售市场份额、获得竞争优势所应采取的一系列经营策略。文章研究重点在于 对中国石化江西石油公司经营环境的分析，对江西成品油市场的分析，以及在分 析结果的基础上，提出具体可行的成品油销售市场发展经营策略，明确成品油销 售市场发展的目标规划，并根据中国石化江西石油公司的实际情况，制定成品油 销售市场发展的具体措施。中国石化江西石油公司可以结合当前执行的经营策略， 对本文所提出的策略进行评价和修正，使之更完善，更可行。 关键词：江西石化 成品油 销售市场 发展 对策 1 Abstract The post oil era” is just around the corner. With China ’s accession to the WTO and the gradual liberation of the oil market, China Sinopec Corporation, Jiang Xi Branch will develop in the competitive rather than monopolistic environment. Competition of finished oil in domestic sales market will be more direct and intense and the marketing of finished oil will face a serious challenge. How to increase and develop the ability to adapt to market changes in the limited time is very important to the survival and long-term development of China Petrochemical Corporation, Jiangxi Branch. This thesis analyzes a set of operating strategies of how China Sinopec Corporation, Jiangxi Branch tries to preserve and expand its present share in the finished oil sales market in the face of competition among China Petrochemical Corporation, foreign petrochemical companies and private Petrochemical companies when China completely opens the retail and wholesale market of finished oil. This thesis mainly analyzes the operating environment of China Sinopec Corporation, Jiangxi Branch and the market of finished oil in Jiangxi. It also provides detailed and practical operating strategies for fin