宁波纺织服装出口贸易分析毕业论文.docVIP

毕业论文 （20_ _届） 宁波纺织服装出口贸易分析 摘 要 宁波是一个以外向型经济为依托的港口城市，在其经济快速发展的过程中，纺织服装产品的出口起了极其重要的作用。纺织服装产业的健康稳定快速的发展对宁波经济建设、社会稳定等各方面都具有十分重要的作用，它直接牵动着宁波市的人口就业问题，尤其对解决低素质劳动者的就业和贫困家庭的生计做出了巨大的贡献。 宁波的纺织服装出口主要采用一般贸易方式，它的产品大多是出口欧盟等地。尽管如此，宁波的纺织服装还存在着一系列的问题，主要表现在高端人才缺乏，自主创新能力不强；产业集群内部存在着过度竞争的现象；各类贸易摩擦风险不断加大。本文针对上述这些问题，从政府、企业及行业协会三方面提出相应的对策。企业要加快实施“走出去”战略，加大品牌宣传力度；政府要积极营造良好的出口环境，规范企业出口秩序；行业协会要积极发挥他们的作用，强化信息服务平台，规范行业内的不良竞争。通过上述举措，来保障宁波纺织服装产业的健康、快速、平稳的发展。 关键词：SWOT分析；产业集群Abstract Ningbo is an extravert type economy as a port city, in its rapid economic development process, clothing products of export was acts an important role. Its healthy and stable rapid development plays an important role of Ningbo economic construction, social stability and so on. It directly with the employment dimension in the population especially made a great contribution to solve the problem of low quality of workers employment and the poor family. The export of clothing and textile were under great geography location condition, the main adoption is generally trades. Its product mostly is export earths like EU and so on. There still are a lot of questions in the textile and cloth industry. Mainly in the high-end shortage of talent, the ability of independent is weakness. Industrial clusters exist within the phenomenon of excessive competition; the risk of various types of trade friction is increasing. This paper then puts forward corresponding countermeasures from government, business and industry associations. Enterprises to accelerate the implementation of going out strategy to increase brand awareness efforts; the Government to actively create a favorable export environment, regulate export order; industry associations to play their role to actively strengthen the information service platform, regulate unhealthy competition within the industry .Through these initiatives, to protect the health of textile and garment industry in Ningbo, rapid and stable development. Keywords: Textile and cloth; Export; SWOT Analysis