长三角地区奢侈品对外贸易发展的研究毕业论文.docVIP

毕业论文 （20_ _届） 长三角地区奢侈品对外贸易发展的研究 摘 要 中国在改革开放以后，经济逐年增长，尤其是在最近的几年，中国经济更是连续保持了较快的增长率，与之相伴的是中国国民收入的稳步提高，中产阶层乃至富豪阶层的不断壮大。随着中国在WTO贸易框架体系下的不断发展以及人们对于奢侈品的日益关注，人们收入水平的不断提高，奢侈品贸易逐渐地成为中国对外贸易中一个不容忽视的部分。但是目前中国的奢侈品贸易仅占世界奢侈品贸易的一个很小的部分，而且总体上比较落后，发展也不平衡，存在着比较多的问题。长三角地区作为最典型的经济发展区域，奢侈品市场的发展和奢侈品贸易的发展在一定程度上代表了中国奢侈品贸易的发展现象。本文以长三角地区为研究对象，从进口及出口两个方面分析了长三角奢侈品贸易发展现状，提出了奢侈品进口税高，贸易摩擦大，消费群体受限等进口问题及相关奢侈品出口企业品牌意识相对薄弱，后备资金不足等出口问题，同时结合劳力士品牌进口及上海滩品牌出口为案例研究，提出了平衡长三角地区奢侈品对外贸易发展的解决方案,从而努力实现长三角地区奢侈品贸易和本土奢侈品品牌的加快建设。 关键词：奢侈品贸易；长三角地区；奢侈品发展趋势 Abstract Recently, Chinese economys development keep a high speed, peoples income is improving, magnate and the middle class is expanding. With chinas gradual integration into the framework of the WTO trading system, as well as peoples growing concern with luxuries, as peoples constant improvement of income, the luxury goods trade is also gradually become part of chinas foreign trade, which should not be overlooked. However, Chinese luxuries trade still hold a small part of the overall international luxury trade with lagged and imbalance development, and many other problems. Yangtze River delta region as the most typical economic development area luxury market development and luxury trade development in a certain extent represents Chinese luxury business development. Aiming at the delta luxury goods import and export trade status of two aspects, the luxury of high import duties on imports of existence, trade friction is big, consumer groups, as well as the limited export enterprise brand consciousness weak met, insufficient funding, etc, and through by the rolex brand and beach for case studies, this paper brings forward Yangtze river delta region luxury trade balance development solutions which makes great efforts to realize the Yangtze river delta region luxury trade and accelerating the construction of local luxury brands. Keywords: Luxury trade；Yangtze river delta region；Luxury tendency 1 奢侈品贸易理论概述 1 1.1 奢侈品定义 1 1.2 特征 2 1.3 奢侈品贸易定义 2 4 2.1 长三角地区奢侈品进口