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Journal of Pragmatics 42 (2010) 3345–3366 Contents lists available at ScienceDirect Journal of Pragmatics journal homepage: ww w.els evier .com/locat e/pragma Speaker activity and Grice’s maxims of conversation at the interface of Pragmatics and Cognitive Linguistics Sonja Kleinke English Department of Ruprecht-Karls-University Heidelberg, Kettengasse 12, 69117 Heidelberg, Germany A R T I C L E I N F O A B S T R A C T Article history: This paper attempts to show that a cognitive perspective of the Gricean concept on the Received 27 January 2006 conversational maxims opens new perspectives on two problems which have not been Received in revised form 12 May 2010 dealt with in detail in the original model and in most successive work on conversational Accepted 28 May 2010 implicature: speaker activity and a cognitive underpinning of the maxims of conversation. As pinpointed in section 1, the first problem is the need for a shift in focus towards the Keywords: Gricean maxims actual production of linguistic utterances fulfilling or flouting the maxims in particularized Flouting conversational implicature. The second problem is explaining how the adherence or non- Particularized conversational implicature adherence to the maxims can be conceptually accounted for on the basis of some general Cognitive principles cognitive principles. While section 2 is devoted to a cognitive re-evaluation of the Pr