《App Annie IDC：2016-2017年移动广告及盈利趋势报告》.pdf

© 2014 App Annie IDC | Do Not Distribute Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free March 2014 © 2014 App Annie IDC | Do Not Distribute 1. The revenue opportunity for publishers 2. How do app publishers monetize their apps today? a. Freemium b. Paid c. Paidmium d. In-App Advertising 3. App Monetization by Country 4. Looking Ahead 5. Key Takeaways 2 © 2014 App Annie IDC | Do Not Distribute Mobile apps are outpacing both mobile and PC browser-based ads in revenue growth Worldwide Online Advertising and Mobile App Revenue: 2012 to 2013 Browser-Based Advertising Mobile Apps 1.1x ) 50B D 2012 2013 S 40B 1.1x U Source: App Annie IDC ( e 30B 1.1x u n e 20B 1.5x 1.5x 1.6x 2.3x v e R 10B PC Online PC Online Other PC Mobile Display Mobile Search Mobile In-App Mobile App Search Display Advertising* Advertising Advertising Advertising Store Revenue Advertising Advertising (iOS App Store Google Play) Device: PC Mobile * Other PC Advertising includes online rich media, video and classified advert