信息科学和旅游的交叉的研究：系统综述.pdfVIP

E-destinations: Global Best Practice in Tourism Technologies and Applications. Dimitrios Buhalis and Ramona Wagner (School of Tourism, Bournemouth University, United Kingdom) Abstract The emergence of ICT enables consumers to search for destinations worldwide more easily, making it necessary to constantly improve the web presence and social media used by destinations. This study firstly aims to benchmark global destinations with regards to their level of implementation of technologies and applications. Secondly, global best practices for e- destinations will be identified with the help of a detailed content analysis of destinations’ website presence and social media applications. By this means, a variety of factors will be analysed that can facilitate the consumers´search on the destination’s websites before, during and after a holiday. The study contains best practice recommendations for destinations’ web presence that should be implemented in order to sustain their future online success and competitiveness. 1 Introduction The tourism industry experiences a shift from offline to online travellers. An increasing number of consumers worldwide are not dependent on travel agencies anymore to look for information and inspiration for their next holiday. Instead, consumers make use of the Internet, Web1 and Web2 and browse online for inspiration about their potential next holiday destination (ETC 2012). This in turn leads to tourism destinations worldwide becoming the focal point of attention for consumers’ decision making process. H