Unit 5 Inside Advertising-知识归纳.docVIP

Unit 5 Inside Advertising 本单元的中心话题是广告, 主要内容涉及什么是广告、如何制作有效的广告、广告的效果、广告的语言特点等。本单元的语言技能和语言知识也都是围绕这个话题设计。 本单元涉及的要点： 学习了解广告的相关知识、以及广告行业的道德规范。 学会表达对事物的不同看法。 学习掌握本单元的词汇。 复习总结宾语补足语的用法。 Period One: Warming up Teaching Goal: to arouse students’ curiosity about advertisements to prepare them for reading Teaching Procedures: Step1. Present advertisements to students, let them realize that ads are around their life. Step2. Ask Ss to think any advertisements they can remember (Chinese is also OK), and share them with classmates. The teacher can provide some as examples: I’m loving it! -- McDonald 没有联想，世界将会怎样？ -- Lenovo Impossible is nothing. -- Li Ning Connect people. -- Nokia 原来一切可以更美的。-- Midea Step3.The teacher shows some ads for products, and ask Ss: Do you know the advertisements for these products? Good to the last drop．滴滴香浓，意犹未尽 Just do it! 只管去做！ Obey your thirst 服从你的渴望 … Step4. Get Ss to recall: Where do you usually see or hear these advertisements? Some options are provided: Step5. Ask Ss: Do you think advertisements affect your life in any way? If Ss find this question hard to answer, sub questions can be presented: Do you dress different because of advertisements? Do you eat food that are advertised? Do you buy things that you might not otherwise buy? Step6. Group Discussion. How many advertisements do you hear every day? Can you remember the names of products that were being advertised? If so, why do you remember these and not others? Period Two: Reading I Teaching goal: to get students to know what advertisement is, how to make advertisements effective to get students to practice the reading skills of skimming and scanning Teaching Procedures: Pre-reading (step 1-2) Reading (step 3,4) Comprehending (step 5-7) Homework (step 8) Step1. Look at each of the advertisement and discuss the question with a partner: What is the purpose of each advertisement? Encourage people to save water Encourage people to listen to the radio