A treasure map leading to the market! - The annual marketing plan Asymmetric Strategy.docVIP

 PAGE \* MERGEFORMAT 18 A treasure map leading to the market! - The annual marketing plan Asymmetric Strategy First, as is the sincere seeking: Regional small and medium sized wineries to develop the annual marketing planning methods and essentials Annual marketing plan is the development of regional small and medium wineries year program and guidance ideas, is the development of the “compass” for enterprise development play a crucial role, but many small wineries are often the idea is the boss strategy, boss The approach is tactical, the lack of coherence in the promotion of the system can not play the rival company’s unique competitive advantage of the asymmetry can not be copied, as in the dark mazes, not to the inherent causality between the two corner combination, so for the present large some small wineries is feasible to develop a detailed annual planning short-term and more than a few boxes of wine to sell even more significant, eight years of marketing, small wineries through practical and planning experience, summed up the development of regional small and medium wine Plant annual planning methods and essentials, to discuss with readers. One, a clear corporate strategic direction All business development strategies and tactics have to be built under the strategy, just like the Huaihai Campaign, time to play with that branch of the varsity where to start to play, they must be based on the liberation war in China, carried out under the strategy and specific tactics of and, if not directly consider the national strategy to launch a campaign pounced, it may not yet begun to have been surrounded. Similarly, if the company is doing when not in marketing planning under the guidance of a clear strategy, it will definitely spend a lot of financial and material resources in the effort to go after that road could be bent. Corporate strategic goals require a clear and unwavering. Explicitly require companies of all members is very clear understanding