Chinese-style marketing bottlenecks.docVIP

 PAGE \* MERGEFORMAT 6 Chinese-style marketing bottlenecks Marketing theory in China With China’s reform and opening-up in 10 years time, have gone through the course of the West hundreds of years. Enterprises of the warlords from the past to today’s marketing game melee, marketing in business strategy development, to build the core competitiveness, brand building, etc. increasingly play a pivotal role. Melatonin, Haier’s achievements are the result of marketing and business quickly Apprentice; course Qin pool Hearts K is also due to marketing discount Ji Chen Sha. Marketing has become the decision of success or failure of Chinese enterprises, the determinants of the rise and fall and become the bottleneck of business expansion. Those ups and downs of the business why it failed it. No one knows the reason behind this, and even these once high-flying entrepreneurs, I also do not know why the sea change overnight oasis. According to marketing, multi-factor theory, the reasons for this result, the following points: the pursuit of corporate sales simply far-fetched; enterprise business model and corporate structure of the expansion of the company the ability to control is limited; the most important thing is corporate marketing systems imperfect. Such enterprises have been the phenomenon of residual water is not uncommon in the Chinese market, marketing has become a troubled development of large enterprises in China a top priority. Health, genetic research firm, to two-pronged approach, that is, to circumvent the Chinese-style marketing in a trap, but also actively develop to ensure that the development of enterprise security solutions. Chinese enterprises in marketing the existence of these errors and because of these bottlenecks lead to the enterprise’s short-lived and decline. 1. Into a marketing trap. Although China’s marketing course different from the West, but it went through the same channels to the terminal from the change, but also experienced a pure m