Drug World Cup marketing skillfully deflected the question.docVIP

 PAGE \* MERGEFORMAT 6 Drug World Cup marketing ‘skillfully deflected the question’ I. Overview Hot summer due to the involvement of the World Cup even more fiery, every industry that everyone actively involved in the football craze! Major world-class well-known enterprises have invested heavily in strategic co-operation with the World Cup, although the Chinese soccer team failed to make the World Cup finals, but domestic companies are unwilling, in the World Cup once every four years during the period, a number of industries a number of enterprises have carrying the banner of the World Cup, to carry out various forms of marketing activities, there is a large-scale combat corps, but also small-scale guerrilla warfare, the author made the domestic dynamics of a simple order: 1, the pharmaceutical industry 1) Wong Lo Kat Guangzhou Pharmaceutical: World Cup are not afraid of get angry 2) Guangzhou Baiyun Mountain and Hutchison Whampoa Chinese Medicine Co., Ltd.: stay up all night watching He Kou Yan Qing 3) The Zhuhai Jinming Pharmaceutical Companies: Nim Chi Om cry for the World Cup, will stay up all night to in the end! 4) Pharmaceutical Co., Ltd. Guangdong Oriental Son: No World Cup dark horse, dark horse Jing Xian Qu funny contests! 2, fast moving consumer goods industry 1) Guerlain Cosmetics Co., Ltd. Guangzhou: wiping a good eye cream, and then stay up all night watching! 2) Yi Bao Food and Beverage Co., Ltd. Shenzhen: Your My Yue Po you, my World Cup! 3, the communications industry 1) China Unicom: you and me the World Cup, a guess Zhiqian Jin 2) China Mobile: 2006 World Cup matches live ‘broadcast rights and the exclusive special ‘2006 World Cup scoring charts’ exclusive naming rights, the World Cup mobile phone coverage 4, household appliances industry 1) TCL: Hyun Dance World Cup, ‘Crystal’ touched me 2) Skyworth: You can record TV to record wonderful World Cup 5, catering industry McDonald’s, KFC and other restaurant businesses have op