Empathy in the flash in the pan.docVIP

 PAGE \* MERGEFORMAT 14 Empathy in the flash in the pan Entrepreneurs are becoming increasingly interested in marketing, but in fact, the traditional lucky draw, buy one get one, invalid refund promotions have increasingly lost the trust of consumers. The following are examples of several cases can be clearly seen a change: in order to create brand image-based marketing can really play not only promote the sale, but also to enhance the role of the brand. Case l: ‘Three Street Fighter’ off Pepsi Fashion Pepsi-Cola Beverage Co., Ltd. to obtain l999 China A A Football League after the naming rights, Shenzhen Pepsi-Cola Beverage Co., Ltd. for the upcoming season, through the ball rally, big promotions do football articles, A war in a pre-launch of the ‘Pepsi Three Street Fighter Soccer ‘and’ sit back situation, laugh and win prizes’ two activities, Shenzhen Pepsi-Cola in the highly competitive beverage market from a strong spring that the strong sales momentum began to take shape. Early in March of this year, Shenzhen Pepsi to meet on March 2l war ‘99 A A League, Football Association and Shenzhen, Shenzhen and cable partner to launch ‘Street Fighter Pepsi-Cola Cup trio’ activities, and promotional activities as a theme, A A14, as a home called one of the cities of Shenzhen youths to enroll, vying for ‘a new generation of Shenzhen number one’. In the media publicity., To print a large number of competitions for posters and promotional hand-chapter-based, newspaper ads, supplemented by the sales staff will posters, hand-s widely posted and distributed to thousands of Pepsi all over the terminal stores in Shenzhen. Newspaper ads Zeyi notice and the countdown advertising as its main content: such as’ want to be Street Fighter? And 18 days of opportunity ‘, ‘4 .10 striker Hao Haidong Pepsi will host the’ Three Street Fighter ‘Cup opening ceremony’. In the March 5 to April l on a short 28-day registration period, had attracted both men open, women’s groups, high s