Employer Brand Building - taking the company to create an employer brand practice W Case.docVIP

 PAGE \* MERGEFORMAT 13 Employer Brand Building - taking the company to create an employer brand practice W Case [Abstract] competition for human resources in the era of knowledge economy, the employer brand has become the most popular of many scholars to explore objects with their own characteristics and how to create an employer brand has been more and more business concern and attention. A successful employer brand The set is not an easy, success or failure of every detail of the final result will be the biggest impact, changes in each factor will also bring the brand to create unforeseen problems. author W appliance industry multinational companies, for example, by case study summarizes the approaches to create an employer brand in order to initiate studies to provide examples of other scholars material. [Keywords:] employer brand for sustainable development of employee engagement I. Overview of Employer Branding 1. The meaning of employer brand Employer brand concept originated in the 90s of last century, its founders Ambler amp; Barrow is defined as: the employer brand is provided by the function of the employment relationship, economic and psychological interests of the collection. Employer brand is a new incentive mode, which symbolizes the employer to the employee’s commitment is long-term business strategy. Internal employer brand is usually divided into two parts brand and external brand. Inside brands mainly for existing staff, by maintaining and improving employee engagement to achieve higher efficiency and greater output; external brand aims to attract potential The goal of staff to achieve the move cited Feng Huang, Yin employed satisfied the purpose of Confucianism. 2. The role of employer brand Good product to help companies win loyal customers, a good employer brand will help companies to win loyal employees. More and more people in your job search concept has changed from “find a good job” to a “find