Farms- an alternative channel for household consumption of beer.docVIP

 PAGE \* MERGEFORMAT 7 Farms: an alternative channel for household consumption of beer A time when in June, more and more hot weather in Hangzhou, but for the beer industry, it is a good weather, people very happy. As a result, recount all of the beer brand Takeyuki performance starts officially Hangzhou, in addition to ‘open bottle of prizes’ to increase the terminal is to drink regular promotional efforts, many brands of beer in the season, household consumption, business started to pay attention - to sell beer directly to the households. During the hot summer, beer, increasing the proportion of household consumption in general in order to box as a unit to buy, therefore, can solve the ‘home delivery’ cities with problems of bottled water station, beer, household consumption has become the main sales channels. The advantages of urban water stations are stand out: the whole distribution network, efficient, and can directly contact with the consumption of the family one on one to start targeted promotion. However the station has its limitations: general focus on both customer service and less able to develop new customers, higher profit requirement, if the control ineffective, then the manufacturer to the consumer ones who enjoy the resource will be water stations closure. In fact, to do a good job market, household consumption of beer, in addition to water stations, supermarkets and other channels, there is an important channel for the vast majority of beer sales have been overlooked - vegetable market. Vegetable market selling beer feasible? 1. Vegetable markets are popular. Despite the rise of the supermarket robbed consumers of vegetables and meat food products as part of the procurement market, but with all the two cities, Hangzhou, markets are still in the vegetables and meat products account for a large share of sales. Compared with supermarkets, markets, cheaper, alternative varieties more dishes fresher, more than half of the supermarkets sold