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First responsibility for brand management from the beginning to do
PAGE \* MERGEFORMAT 7
First responsibility for brand management from the beginning to do
amp;quot;Marketing claims more than 80 countries, from Germany, the well-known brand floor headquarters in Germany and Europe Code does not actually exist, there are serious consumer fraud.amp;quot; CCTV’s evening 3.15 to the National Consumer opened this insider, suddenly flooring industry, the media once again become the focus of the public. EU Code flooring store sales call: the EU Code of courage to sell the price of 2008 yuan per square meter, in addition to Germany, demanding selection, the main reason is to create the brand in Germany in 1903, finally did not attack from a pack of lies broken. EU Code of the floor was once one of the first and only a wood floor three consecutive six-year use amp;quot;315 markamp;quot; brand has finally crashing fell to the ground! All glory to translate into a virtual Uganda.
Here I would like one too much to say that the relevant government departments of omission and dereliction of duty, and let me sink into a reverie of the event from the EU Code of the floor from the Chinese enterprises should learn what kind of lessons.
Customer brand loyalty stems from the brand’s trust. Gaining customer confidence in a lasting and strong sense of brand loyalty is the only means of maintaining access to the trust from the duty to begin to do only the responsibility of the customer in order to right themselves.
CCTV - the real winner in the event
First, I want to say is CCTV. CCTV, as are state institutions, corporatized and operation of institutions, an increasingly well versed in brand management way: First, from a responsible brand management started! CCTV is a responsible brand, dare to take responsibility for the brand! Despite many years of oversight to CCTV a success EU Code of the floor of the main star of the brand can be said that CCTV is not responsible for Push. However, CCTV is brave enough to face the reality and the courage
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