Flashing the winning stroke of marketing health care products.docVIP

 PAGE \* MERGEFORMAT 14 Flashing the winning stroke of marketing health care products Health-care products with increased quality of life of the born, its consumer-based consumer group focused on building on the ‘quality’ of consciousness, is a non-essential items and therefore I regard than the necessities of life in the promotion of crystal quite difficult, this article intends to provide a combination of marketing practice sets a practical tactical model for peer reference. 1, the product Here focus on the product positioning. The so-called positioning, is to try to avoid competition, including product features positioning, product positioning is the core, combined with the enterprise’s own resources, and how to determine their position in the market, such as leader, challengers, niche and follow, etc. can be applied flexibly in positioning strategy, but the dominant product for the insufficiency or defect, design their own products, right after the market is still of great importance in the partition. 1. Follow-up strategy: This strategy is suitable for the non-dominant products or businesses to make use led to consumers who have instilled the concept of a certain maturity, while taking into cost savings in advertising strategies to challengers, niche or follower of the identity with a market share leader. Appeared on the market for such products, such as the current variety of weight-loss drug, a giant variety of the brain after the brain gold gold and more, such as bird’s nest, turtle refined products, intense competition between them started, so unscrupulous, self-destruction market, crack down on consumer passion , thereby inhibiting the prosperity of the entire health care products, but is obvious to all the facts. Under this strategy, competition among a variety of products, the main function of broadly consistent only in principle, the use of materials or additional features are different, as is the wife of Oral-based oral health care products, Ta