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Flat channels the pros and cons for the professional beauty business Analysis
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Flat channels the pros and cons for the professional beauty business Analysis
1, alien and not chanting?
Once upon a time, ‘the depth of distribution’, ‘channel thin’, ‘channel flat’ and other terms as the United States a few days before the storm just scratch ‘Ivan’, like that swept China in all walks of life. To the top CEOs in the last down to the running street business, everyone’s mouth are all filled with these terms all the spittle, happy to talk about was like Spring City Flying Flowers, straight people feel a bit too greasy. However, no matter how fierce the storm, its residence time is limited, until the hurricane is over, leaving the mess is in Montreal. ‘Channel flat’ for Chinese enterprises, the left is in Montreal saliva. In fact, not a bad chanting monks from outside, but the temple is really determined to please a monk to chant scriptures. Behavior of many Chinese enterprises have a flaw, that is smaller than done, and then the straightforward thing is a bluff. A lot of things, companies say that good is good, can truly put into practice, will be playing a small heart 99, and so go there to calculate when the play was not very loud, and my heart on muttering, and then put aside the first, and finally some one die a natural death. I worked in the professional beauty business, the ‘depth of distribution’, ‘channel flat’ and so can not jump to discussion good or bad, in which only the beauty industry as an example of this would like to make some superficial elaboration.
Second, acting as a distributor - yesterday’s story?
Beauty companies are moving in today’s China marketing channel is almost the same model, that is acting as a distributor. Advantage of acting as a distributor of such channels, I think we can be familiar with:
1) Extension of fast. Acting as a distributor of enterprise can be said to be the most effort for the fastest expansion of a channel model, and as long as you have a dozen bills on behalf of the
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