How to promote new products and old channels.docVIP

 PAGE \* MERGEFORMAT 7 How to promote new products and old channels New product promotion is a platitude. For the cosmetics company, new product promotion, there are two cases, the first case is the investment, the second case is how the existing channels to promote products. The first case, we all know, very seriously, to participate in large and small around the Beauty Expo, to open their own investment will be, so take a variety of ways and means to continue to increase investment. In contrast, in the existing channels to promote new products seems to have enough strength . In fact, in a sense, investment is the first enterprise marketing, the Long March is the first step. So, on the existing channels to promote new products have to do is work, well, than the nature of the new product investment promotion of efficiency is more significant, the cost reduction. Can also say that the old channel of the new product promotion is an important measure to ensure that value-added channel. Cosmetics industry itself is a fashion industry, requires faster innovation. Only by continuously developing new products to meet market needs. Of course development new products can not be blind, new products must have a particularly attractive selling point. mining products selling point though is not easy, you can try a “progressive reasoning.” such as the same as the isolated products, currently on the market, “White isolation” “Sunscreen”, “polish isolation” and other such attractions, the isolation of new products to launch, to be more careful reasoning. Isolated Multi-use in the summer, the summer evaporation of skin moisture serious, often open pores, skin easily Zhangdou . This can be inferred that “moisture isolation”, “balanced isolation” and other attractions. selling a good product in itself will speak, the product attractive, not afraid of stores do not stock. The reason why many cosmetics companies lost customers, had a lot to is the product innovation can not ke