How to promote pre-sales analysis.docVIP

 PAGE \* MERGEFORMAT 9 How to promote pre-sales analysis On promotion, the majority of planning staff first thought is to carry out what activities to attract popular. The activities of first, rather than sales analysis first, I think this is the wrong approach, is likely to be for the promotion and marketing. Sales analysis is to recognize the market, understand the market, a necessary means, in the past a certain period of time result of the interaction of market forces to form the sales figures, track the evolution of recorded sales. Thus, by several successive period of the analysis of sales data can identify sales trends, sales during the promotion period can be predicted to take the composition. Activities should be based on sales during the promotion period structural design, rational allocation of promotional resources. Therefore, the sales analysis is the basis for designing promotional activities, promotional activities, designed to sales results of the analysis. So, how to conduct marketing analysis? The first is the analysis of market conditions. If the companies in which the market is in the municipal market, the market will certainly be a reference to the market. What is a reference to the market? Sale rhythm is slightly faster than the market in the region. Simply put, a reference to the sales structure and commodity prices is the next phase of the sales structure and price. Then when you do marketing analysis, the reference to the market performance of the last period of the analysis is an important point of reference. Such an analysis may be easier for the chain is concerned, because sales records are very confidential business data, any business will not be easily disclosed. Therefore, the monomer of local retail enterprises can only get bits and pieces of price information, through that information to predict future price changes in this market. Second, the historical sales data analysis. The analysis of historical data analysis is ge