How to promote brand strategy of Chinese enterprises.docVIP

 PAGE \* MERGEFORMAT 7 How to promote brand strategy of Chinese enterprises Chair: Awa Yangcheng Evening News Financial news Guests: Dr. Wang Zhongming State Economic and Trade Director of the Center for Economic Research Come to Guangzhou to participate in ‘China CI International Forum on’ ago, Zhong-Ming Wang just in Chongqing to finish. ‘Now not only businesses, even the Government’s brand awareness is very strong, I see a banner at the Chongqing Airport:’ knowledge of Chongqing, Chongqing, charm ‘, the city’s image ads screamed Well. ‘Zhong-Ming Wang said with emotion, not long ago, he went to Chaoyang Li City, opened a credit seminar on’ Credit is the basis for brand strategy, how can not be overstated. ‘ Competition: nutrients for the growth of China’s domestic brands Awa: accession to the WTO, China’s enterprises and multinational corporations to compete in the final analysis is the brand among the competition, multinational corporations have a strong capital and talent advantages, in this process, there may be many Chinese brands will disappear. How we deal with such shocks? Zhong-Ming Wang: Transnational Corporations and the impact on the Chinese brands will be huge, how do? Protection is more likely than rely on, even if temporarily protected, it can not be sustained. But we must also see that on the other hand, multinational companies to the Chinese brands competitive pressures brought about unprecedented growth of Chinese enterprises is also necessary for the external driving force, it will become China’s domestic brands of the nutrients to grow, the real strong in the survival of the fittest competition, under the stand. Awa: Our business how to promote their own brand strategy? Zhong-Ming Wang: I am looking to promote brand strategy, we must choose the right focus point. In my opinion, most Chinese enterprises need to upgrade the power of corporate research and service capacity, which can ensure a lasting enterprise core competitiveness. W