How to use public service activities to enhance the brand value-.docVIP

 PAGE \* MERGEFORMAT 9 How to use public service activities to enhance the brand value? 1, public service activities: corporate brand advertising new ‘darling’ Enterprise’s development is inseparable from social development and public welfare activities in recent years as more and more attention, sponsor public service activities have become a ‘live advertisement’, but also in public interest activities at the same time, enterprises can establish a responsible, positive of social citizenship, is to enhance corporate brand image and brand value of the main way. This approach by some of the profits of enterprises with a clear way to return to the community and thus the minds of the audience and establish a responsible ‘corporate citizen’ image in order to achieve and enhance their brand awareness, reputation, satisfaction, loyalty purpose . Second, in the form of public service activities and their impact on the brand Social welfare activities are sponsored by social welfare centers in public relations for the promotional activities, the common public welfare activities are: 1, sponsoring sports events. Sport is now a popular movement, especially in some international sporting event, you can transcend national, ethnic, and cultural and other boundaries, attracting tens of thousands of people’s attention. Enterprises to sponsor such activities, you can quickly improve the corporate reputation, expand product sales, enhance brand value. 2, sponsorship activities in the disaster areas. Disaster assistance for affected people to solve problems of social welfare activities, an important element. Chinese, is known as ‘the party in trouble, assistance comes from’ traditional virtues, when the disaster is approaching, companies can organize the public relations activities in a timely manner, it will greatly touched the emotional heartstrings of the public, so that resonate with the public. 3, to finance social welfare services. Select a variety of charities and so