How to use search engines to do Real Estate Marketing.docVIP

 PAGE \* MERGEFORMAT 10 How to use search engines to do Real Estate Marketing Not long ago, the industry broke news of this year in May, real estate tycoon Pan Shiyi of SOHO for SOHO China’s still all sales, building rentals outside the SOHO Boao Blue Coast Hotel Resort and other three categories of more than 50 real estate products, With Baidu search engine marketing to promote the network level, while the Baidu side of their selected 620 keywords matching the appropriate product design, pushing SOHO China’s Baidu search engine marketing promotion. SOHO China, according to sources, Baidu carried out in the sales of pre-trial period, basically stopped advertising in print media. SOHO China, the official said, on-line the same day, Baidu on the ‘SOHO China’ has brought a number of effective consultation phone. According to SOHO Web site statistics show that China, as of the end of June, Baidu for SOHO China with visits up more than 30 million times. In fact, the real estate marketing through internet means no longer a new thing, but in recent years, is witnessing a rapid growth momentum for. To the nation’s largest real estate portal SouFun example, according to SouFun CEO Vincent Mo introduction, the company achieved operating income over the past three years, doubling last year alone, revenues of up to 2,000 million U.S. dollars, Vincent Mo is expected over the next three years, will maintain the same growth rate. In the first five months of SouFun revenue has exceeded twice the same period last year. It is understood that SouFun’s pay were mostly some real estate developers and rental service providers, so its revenue largely reflects the entire industry of network marketing penetration. Real Estate Marketing has always been there advertising creative fatigue, the characteristics of a single means of communication, enhance the development of the industry experienced a bottleneck, this SOHO China and Baidu’s union, is expected to be the real estate indust