How to use the opportunity to launch new products manufacturers.docVIP

 PAGE \* MERGEFORMAT 10 How to use the opportunity to launch new products manufacturers As a manufacturer of goods, the constant introduction of new products is standard issue, and the most manufacturers of one of the basic market development strategy. The reason why the introduction of new products constantly, or adjust the product mix from the starting point of consideration, or from increased Product line profitability, leading market or from the direction of, or the status of the industry, and so from the point of departure to ensure consideration. This new product came out, of course, is to face the first dealer to. At present, many dealers are not too fond of manufacturers new products, because the promotion requires a certain cost and effort, often short-term sales benefits returns are not guaranteed, so, it might as steady sales of old products do. In fact, careful analysis of the research continues, dealers in the promotion of new manufacturers Products on this issue, if a heart operation, there is still profitable. So, the interest there? In my previous work experience, has done manufacturers were marketing manager for new products and continue to accept new product distributors, conducting research and analysis and practice of certain operations, the author summarizes some information on distributors to promote new products by manufacturers of the machine’s operating profit model and the related interests of the points for friends you refer to dealer. First as a dealer to find out new products each manufacturer where the intent is to adjust the product mix or increase profitability? Still want to take advantage of this new product to capture some of the market? Only to find out the manufacturers to launch this new product intent, the next move before deciding how to get to. In general, manufacturers have introduced new products, of course want to have a good sales volume, at least to the sales-based. So, in order to get a good volume, except f