How to use the key to effective marketing tool - to convince sales-.docVIP

 PAGE \* MERGEFORMAT 9 How to use the key to effective marketing tool - to convince sales? In actual sales, the sales staff often need to negotiate different types of customers, must be the success of their own plans, or programs to recommend to these customers, and obtaining the client’s consent also need to convince customers that in many ways, the implementation of the plan or program to provide strong support. Therefore, the master sales skills to persuade is necessary. Through the practice of some companies and marketing experts, the study found that during the process of selling to convince would want to sell the plan or program benefits to customers points refined, and issuing adequate supporting information, is the most effective means of persuasion . Therefore, the sales staff must be very clear point of what the interests of a client of the most attention. Clear about the future, the sales force can only be targeted to carry out carefully designed around these interest points are introduced to customers and persuasion, usually can be achieved fairly good results. The same time, the customer’s operations to provide adequate understanding of the concept is the basis for effective marketing to persuade. One must be aware of the fact that four In the sales process, customers are not the product to consumers, their first consideration is the product for them what kind of interest, such as the possibility of increasing sales, the possibility of increasing profits. In the actual commercial negotiations, sales personnel should thoroughly understand the customers, in particular, need to know exactly the fact that the following four areas: a, client’s objectives? b, What is the customer’s point of view? c, client’s current status? d, their products at customer sites how did it perform? 2, we must understand the interests of the six-point In addition, sales staff must also understand the customers are mainly desired interests which they fall. According