Huang Jiang Wei Tan grass-roots communication in China.docVIP

 PAGE \* MERGEFORMAT 28 Huang Jiang Wei Tan ‘grass-roots communication in China’ Fortune City Voice Dialogue (on-site Record) Speaker: China Brand Research Institute Senior Fellow, Jiang-Wei Huang Time: March 11, 2006, 12 PM Organizer: Zhuhai Radio Moderator: LUO Jing (hereinafter referred to as moderator) In 2005 was awarded the highest honor the Chinese Grand Prix advertising creative and brand-building cases Baidu enjoy a display of articles Ten Network movie, for example, enjoy a display of endorsement from this film, enjoy a display, and foreigners through a test of Chinese punctuate, then later led to the latter on the spot hematemesis exaggeration and delicate portrayal, has not spent a penny in advertising, a month’s time on the Internet at least appeared more than 100,000 links to download or view, to December 2005, including e-mail, QQ and MSN the number of transmission have been 20 million, and the audience viewing the number and depth of a traditional TV can not match. With the network from the private sector fresh, lively, and not be able to board there is something presentable and acceptable feature of the unscrupulous networks and filled with the delicate taste of the grass-roots culture of anti-irony can become very popular in an era of universal DIY fashion trends and mass psychology, not the pursuit of uniqueness, but rather the pursuit of tolerance and coexistence of different individual grass-roots communication, not only co-exist with the melt, and elite culture, but also the general public in today’s society of self-thoughts, feelings and interests communicate with each other to reach understanding, then, content-rich grass-roots culture and the mentality of the social and cultural environment is not only a solid bottom of a pyramid, or the national innovation industry, the important nourishment of human creative thinking element in our program, broadcast today, this song seems to be called the ‘two Butterfly ‘, also from circulating