Huiyuan Juice Coke victims-.docVIP

 PAGE \* MERGEFORMAT 3 Huiyuan Juice Coke victims? Huiyuan and Coke doomed fate. Coca-Cola in 2009, after touching a seat, which is cross-mandarin ducks, the end is to be “broken up by force.” Huiyuan and Coke’s split may not in itself a bad thing, one year later, the introduction of the Huiyuan juice cola out of thin air, seems to prove that Huiyuan of Coke is still “passionately devoted.” However, the previous difference is that the intention of Huiyuan Juice is below the industry average sales growth of the occasion to re Huiyuan create a new economic growth point. The success of the Coke Cola Huiyuan or not, in its the image of final product positioning and market operation. it is not yet conclusive. In fact, the juice gives the impression has been relatively neutral, because they do not have a clash of cola sense to consumers, it has been the lack of docking and fashion. The introduction of fruit juice cola really should be the basis of their market demand. Despite the long term, carbonated drinks a downward trend, but it is undeniable, Huiyuan fruit juice and cola butt, not without the possibility of becoming the mainstream of future consumption. In effective marketing and consumption under the guidance of, Huiyuan Juice may be possible down to Coke transferred from some consumers, thus creating a new consumer groups, and even lead to a new consumer class to flourish. Of course, we also recognize that any category of innovation is risky, but no such risk is bound to make more enterprises or brand solid step to go ahead. Many brands lost the truth is not in its positive innovation, but its too focus on defense. In fact the success of many brands are in the context of a risk, cut a broad road. If 20 years ago, no one thought about the water filter can be placed in the supermarkets go to sell, 3 years ago, no one wants to juice to brew containing carbon dioxide will produce fruit beer such a new category. In fact the product Success is often