Huiyuan VS.SUN- foreign takeover battle in the Maizhu by.docVIP

 PAGE \* MERGEFORMAT 7 Huiyuan VS.SUN: foreign takeover battle in the ‘Maizhu by’ 1, Maizhu by Declaration: Recently, two cases of foreign takeovers in the global business community’s reputation reputations - Coca-Cola acquire Huiyuan Juice and the IBM acquisition of SUN, the two acquisition Aspect many, as are the Chinese and foreign well-known brands in performance, acquisitions have experienced ups and downs ups and downs after several rounds of suspense survive in the world, the acquirer and the acquired party such as the ongoing exciting contest, in which Huiyuan takeover battle encounter a strong ‘national brand sentiment’ and blocking, leaving them bruised and battered, Comrade Zhu Xinli, maybe he secretly thinking - I do not want to sell juice I just want to go back to plant fruit trees provincial dessert, we Hanggefangpian bar. SUN Sun Microsystems operating twilight’s when I choose ‘Maizhu’ this business, but also do nothing move. In the past, the two cases are related to each character and create his own well-known ‘Maizhu Declaration’ and ‘pig Declaration’ (to promote the development of industry and enterprise products, is a pig): Huiyuan Group, Zhu Li: Enterprise, indeed need to raise a son, but to sell when the pigs. Sun’s McNealy: The network is the computer. Second, Maizhu Art of War: four big brand ‘Zhizhirenxin’ pig farms in the competing technologies Last year, in September, Coca-Cola acquire Huiyuan cook the ‘first class’, announced the formal start of negotiations with the Huiyuan juice and with competition from other buyers and other commercial contest; the East the smoke is not casual, western shooting was underway, and this year, 3-4 year, International media reported that IBM acquired SUN regarding race. Comparison of the two acquisitions the war, we can find some areas worth considering. The dry-wave Etatsu brands institutional analysis, acquisition of the incident appears to be complex and, in fact, on the motive behind it is