Huiyuan talk- Where.docVIP

 PAGE \* MERGEFORMAT 14 Huiyuan talk: Where Past two years, from Coca-Cola’s acquisition of Huiyuan Huiyuan to Danone and declared, “breaking up”, Huiyuan again become the focus of public attention. Regardless of Coca-Cola M amp; A, Huiyuan, Danone took over the real intention was to get out of what little is clear that the field of Huiyuan Juice’s position is the relationship they enter or exit the reason. Capital is one thing, shifting alliances have become past, is now more critical is how should the next Huiyuan to go better. In other words, how to achieve a strong brand Huiyuan dream. We put the focus on the development strategy of Huiyuan up before to comb growth path since its start, perhaps looking for Huiyuan would be more helpful way. Retrospect Huiyuan Strategy For Huiyuan’s growth process can be roughly divided into three stages. Create a new category Let us put the lens back to the 20th century, 90 years, it is not sufficient competition in a market era, “channel is king” marketing industry is full of ears, who can take the lead in establishing channels to better meet consumer demand , will win the business war victory. Also began to drink soft drinks from 80 to dominate a single market for the pattern of symbiosis, keep on breaking out of the new category. Which music represents the two soft drinks, sports drinks on behalf of Jianlibao, Robust and Wahaha as the representative of pure water , farmer representative of the natural spring water as the market mainstream, the sun rose iced tea is also a smash hit, Coconut palm began to march from south to north, and Lulu almond gradually extended from north to south, also entered the Red Bull energy drink and step up development Chinese market. Huiyuan is the birth of this background, to Beijing from Shandong Zibo radiation to the national market. Huiyuan established in 1992 in Shandong Yiyuan, when started in the fruit juice concentrate, and then concentrated butter exports shift to