Hybrid- Alcohol Marketing Innovation of the Road.docVIP

 PAGE \* MERGEFORMAT 6 Hybrid: Alcohol Marketing Innovation of the Road Hybrid sales of hot drinks market with the boring Let us still remember the Mengniu Sour milk bundling ‘Super Girl’, why can fire up? It is sponsored by the success of success is not easy, but the success of cross marketing! Mengniu planners broke all previous acts of entertainment and culture, and marketing ideas borders and can not, in the bundling ‘Super Girl’ in the process, and dissemination activities in their products by adding a large number of target populations favorite fashion, entertainment of elements, to fully arouse their latent desires and hidden passions, this time, it’s difficult to distinguish which is, or entertainment product marketing, product and ‘Super Girl’ has been integrated. Therefore, in the ‘Super Girls’’crazy’ up at the same time, ‘sour milk’ angry. In 2008, Mengniu and further hybridization, in cooperation with China, KFC, in the more than 2,000 KFC stores in the sales of Mengniu liquid milk, which is a special channels and distribution terminals, to Mengniu, the strategy is significant. A mention of vitamin C, usually people’s first reaction to this drug, although no one said that vitamin C must be sold as drugs, but this is a wall. Blessing to serve the pharmaceutical giant stone fruit Wellcome Pharmaceutical Group, VC tablet, to avoid similar products crowded and highly competitive market, pharmaceutical health care products, boldly entered the supermarket shopping malls in order to earn C as an expert to enter the field of leisure healthy food, and chewing gum and other fast moving consumer goods competing against the advantage of highlighting the rapid opening of the market. More and more industries and enterprises have already tried to cross marketing to bring them the changes and breakthroughs, its significant effect on the market has attracted more attention and follow the example of many businesses, hybrid sales have been rendered Liaoyuanzhish