Hybridization it your best choice.docVIP

 PAGE \* MERGEFORMAT 5 Hybridization it your best choice The market difficult, and in the end Difficulties? The final analysis, homogenization! Serious homogenization of products, marketing ideas and tools From EMKT. homogenization also seriously! Homogenization is a big quagmire of market competition, where competition tend to be trapped deep! Hybrid Marketing provides us with a new marketing way of thinking, was to break through and find new means of effective way. From the Yuan Longping’s hybrid rice, to a socialist market economy with Chinese characteristics, to marketing, just a few. It is breaking the boundaries of many industries to change the industry, competition rules, a profound impact on the future of marketing development. Hybrid marketing is ‘out of the industry to see industry, out of product to see product’, to break the product and industry boundaries, forget all the traditional marketing patterns of thinking and bold for reference, combines it with other products, industry resources, technology, ideas, models and methods, would seem unrelated to the concept of integration with the product, combined with the business model in order to find to overturn the traditional, beyond the past, opportunities and methods, thus producing new uses, new situations and new target markets, and thus open up new categories, re-new markets. Why Mengniu Sour milk bundling ‘Super Girl’ to ‘crazy’ up? This success is not simply the success of sponsorship, but the success of cross marketing! Mengniu planners broke all previous acts of entertainment and culture, and marketing ideas borders and can not, in the bundling ‘Super Girl’ in the process of their products and dissemination activities, a large number of the target population hybrids favorite fashion, entertainment of elements, to fully arouse their latent desires and hidden passions, this time, it’s difficult to distinguish which is, or entertainment product marketing, product and ‘Super Girl’ has been int