Marketing real eight-step one- targeted marketing ideas.doc

 PAGE \* MERGEFORMAT 9 Marketing real eight-step one: targeted marketing ideas This is the first step in marketing. Here the definition of marketing to consumers who wish to provide or enhance their value to consumers, after the seven steps are constantly reinforce this positioning. Therefore, this step is the soul of all marketing activities. In this step where we must make clear a few basic concepts, namely: customer value, cost, revenue, customer value experience. First look at a case. Candlelight interpretation of (1) Qiming candle decorated shops are entrepreneurs Wally. Arnold Selby said. It was founded in 1996, initially only four branches are located in Chicago, Boulder, Santa Clara, California, and Madeira. We admire not only Arnold’s company in its short duration of the facts was a great success (which owned 75 stores in fiscal year 2001 sales totaling 100 million U.S. dollars), but also the impact of his success lies in the consumer, making candles become a part of daily life. As early as the beginning of the founding, the company has established a clear value proposition, namely, candle lit every day for inspiration. Its essence is to make people from the fast-paced, high-intensity temporarily get out of life, bathing easy, nourishing mind, the United States and brought to life everywhere, and enjoy a variety of fun in the process. From the store’s atmosphere, to sell products, to the employees to better interact with customers and expand training programs for the blind candle decorated shops everywhere reveal the essence of this value orientation. A simple candle, with a light heart the value of commitment and experience, so that a small business has had tremendous success. Reason for this? Because consumers are usually only used from a standby power outage or camping occasionally used when the ‘candle’ in the experience of non-normal values of life. At the same time back to the blind decorative candle shop in the same value. This is about the