Marketing should avoid three mistakes.doc

 PAGE \* MERGEFORMAT 4 Marketing should avoid three mistakes In order to complete the New Year have changed, we must abandon the bad habit of some troubled entrepreneurs and fatal error. The following three marketing mistakes business will give you a fatal blow, we offer you the best way to avoid these errors. * East about the West look at. Ambitious, budget, small entrepreneurs are often guilty of this error. They want a variety of newspapers and magazines, all kinds of websites to advertise, but because a limited budget, advertising in each medium of exposure is very low. A result, advertising and promotion has not attracted a strong response, all of the marketing budget is wasted. Advertising done bigger is better. Large color magazine ads than the small black and white magazine ads more good results. Web site advertising, high-rise buildings of the outdoor advertising banners ads than the small effect is good. In order to make your marketing plan and achieve better results, narrow the scope of the media consistently increase the frequency of large-scale advertising exposure, causing the public enough attention. Breaking the shackles of think outside the box. If you think that most of the standards and rules should be broken, then you need to think before they leap. Sometimes, out of the limitations of conventional thinking, it will certainly receive the unexpected positive results, but if you without hesitation drawn from the proven accurate and reliable with the abandon of the rules, then the consequences would be unthinkable. Cite a case in point: Recently, an e-mail marketers because it had previously abandoned the use of very good form on the effect of greatly reduced marketing Er Shi. Problem lies in the wrong? New forms have 500 characters, themes vague, but also uses a dark white paper. So the entrepreneurs or to comply with the rules of proven - e-mail 250 words or so, the theme clear and correct, makes me know my e-mail recipients to see the co