Marketplace LCD television commercials to give you the urge before checkout.doc

 PAGE \* MERGEFORMAT 21 Marketplace LCD television commercials to give you the urge before checkout Hypermarkets, Fabric whom The past two years, retail marketing, the importance of the terminal was gradually recognized that a growing number of manufacturers have their own advertising budgets from other traditional mainstream media into the retail end up. According to the survey in the United Kingdom, focusing on retail customers of the shop is the second TV ads, the second important place to improve product awareness. Here, vendors can market through joint marketing activities to enhance communication with consumers, and even to educate and guide consumers to the product awareness and usage. The emergence of supermarkets is to maximize this advantage. The industry believes that hypermarkets is the business area in 6000 square meters, single-store monthly turnover of more than 10 million yuan, more than 10,000 people crowded with pedestrians, the form of the retail market. CTR market research results showed that the fast moving consumer goods hypermarkets is the most important sales channels. According to the company’s 15 major cities in China, a survey hypermarkets share of fast moving consumer goods to buy shares from 2001 to 22% in 2005 to 35% in 2006 from January to June has risen to 37%. And the north of Guangzhou-Shenzhen and Shanghai are subject to adjustment to consumers to patronize supermarkets for nearly seven times per month, has formed a relatively fixed consumer groups. In Shanghai, only one system of Carrefour in the city to cover half of the population. Who can resist the day to day shopping needs of millions of dollars to bring a positive and ready to get your wallet out and would like to be able to make a choice in a short time shoppers do? No advertising environment that allows those manufacturers in a relatively controlled environment, Fabric can be such a huge crowd and accurate. Store TV, consumers can stretch grabbed the hands of comp