Masters multi-read the Selected Works of Mao Bar!.doc

 PAGE \* MERGEFORMAT 5 Masters multi-read the Selected Works of Mao Bar! July 21, 1999 in France, died at the age of 88 years, Pope David Ogilvy Advertising, I am afraid to die are unsuccessfully thought his company in China in 2001, was ended to scratch their private parts on the desktop. This matter is cause for another love too well’s 21st Century Business Herald ‘in the year December 24 dry. Several ads were Jieduan brands are: Royal rossica the river Zhikang films, Olive saponins extract shampoo, cure grass. I vaguely recall that the total Duozhu Olive Huang Qi in the media, said glumly: ‘Ogilvy amp;amp; Mather, I admit it is very powerful, but it’s not familiar with domestic firms. ‘ Ogilvy amp;amp; Mather China is not difficult to imagine their inner anguish. They must also remember their lifetime, when the Pope taught that only the successful can a big fanfare, failure must be conciliatory. Now they have fallen into the swamp of China’s advertising industry, the mentality of people are many and various sludge land by pressing his face, but also loud peep out of you. Blame all the failures Ogilvy amp;amp; Mather, which is indeed objectively unfair. Because the vast majority of cases the reasons for the failure of the immaturity with clients, all have thousands of silk 10000 repeated links. In fact, the vast majority of domestic advertising Who can say that their business in the case of business failure than the Ogilvy amp;amp; Mather small? Similarly, the failure of all cases in which the blame Ogilvy amp;amp; Mather used techniques and methods in those markets, but also unconvincing. Who can prove that departure from the techniques and methods in those markets can get even larger and more of a success? The problem is where? Why our advertising campaign, Ogilvy amp;amp; Mather is also used but may even fail? We believe that we do not see the problem lies in China’s advertising campaign to be wading through the swamp. This swamp What is this? Huang