Media Innovation and change channels.docVIP

 PAGE \* MERGEFORMAT 7 Media Innovation and change channels Media Development upgrading traditional paper media ‘Ben collapse.’ Saw this title, I thought it was not the ‘collapse’ was wrong to ‘Ben collapse’, and is not the case, the actual paper media ‘towards defeat’ means. For the traditional paper media business, has been mainly about editorial content (product Product, Release (channel Place and promotions Promotion, advertising (Price Price ‘Troika.’ In a sense, in line with its marketing theory ‘Kotler (Philip . Kotler ‘foundation’ 4P ‘marketing theory, the business environment in the local media, if coupled with a public relations (Public Relations PR) and political rights (Political Power PP’s’ 6P ‘theory is more suitable. As for the two factors behind, Media managers have a profound experience. In the print media in the era of ‘content is king (exclusive news, exclusive reports,’ ‘issue for the king (the precise issue, regional issue,’ ‘King of advertising (advertising business model,’ relied on a variety of different media, such as core strengths and resources age has been featured in typical media reported lt;lt; Nanfang Daily gt;gt; series development can get a glimpse of Chinese paper media development. I remember in college, Nanfang Daily lt;lt; gt;gt; lt;lt; Weekend gt;gt; Society’s popular piece of paper, described as ‘Luoyangzhigui’, height and depth of which is the depth of excavation reports, there are those in your own voice, the sound from the south in all over the country are so excited and delighted readers, this media era has people want to read. lt;lt; gt;gt; The rise of the Southern Metropolis Daily, Prosperity and Decline of the fact that vividly, ‘pig’ event key times, Cheng Yizhong Times ‘Sun Zhigang’ event, ‘SARS’ and lead to subsequent events, ‘Nandu case’ is very worthy of study of media events, including the recent so-called ‘Southern system’ 21st Century Business Herald late lt;lt; gt;gt; Website coerced corporate eve