Media First.docVIP

 PAGE \* MERGEFORMAT 14 Media First Media fiercer than a tiger? 2004 Top Ten brand crisis, the 2004 top ten scandals of listed companies in 2004, ten commercial transactions, ... ..., when I once again see a time when words like this can not help but think of its being run through these events go hand in hand the media are, they will not only show these events to the public, but also affect the process of the event itself. The intangible impact of public opinion, the consequences could be very serious, and the media about public opinion. From the time the giant three buildings overturned, to the recent giant can of calcium, the pain, Kentucky; small to Nippon Paint’s disrespectful advertising, to as large as the ‘Lang-Gu dispute’ arising from the institutional debate, the media not only affect the public’s thinking and affect the company’s development, and even can affect the high-level decision-making. No one can underestimate the media. To a certain extent, the media represent the policies, laws and regulations outside of the third power, while those who walk around holding your notebooks and cameras of reporters, it is people love-fear of the ‘faceless judges’, they You can get everything handed to Paradise Pengshang heaven, nor hell can you stand up Cairu lack technique. A certain authority of the financial media friends said that now, in a report to a company’s share price up or let a company troubled Examples abound, but ‘fairly’ easy. The role of the media dissemination of information to the public, in today’s information society, the breadth and depth of information of all kinds have been strengthened. Although more and more access to information, more convenient, but compared to ‘information explosion’, the public receive the information is still pitiful, so the public in the ‘information asymmetry’ in a disadvantaged position in, and this generate public awareness of the media dependency. Meanwhile, because of the media’s ‘smell’ sensitive, and g