Media Marketing- A plane and three-dimensional feast.docVIP

 PAGE \* MERGEFORMAT 20 Media Marketing: A plane and three-dimensional feast Hard hard hard, a voice, so that the entire motorcycle market suddenly plunged into an unprecedented predicament. In 2005, the motorcycle industry in the end how it? China’s motorcycle industry in 2005 the situation worsened, and its speed changed greatly, and the difficulty of marketing, more than all the years before. 3 years ago, are still high-flying motorcycle industry began to emerge from this turning point: profits stage to return to, the opportunity to gradually decrease, while the opposite is the advent of the era on small profit margins, marketing and competitive play. It is so, the road to find new breakthrough becomes necessary and urgent. When the homogenization of popular products, and there is an excess, innovation has become the only way business breakthrough. How to find such an innovation? A basic premise is this: When products in a large number of competitors there is no difference of nature, and it is difficult to achieve short-term product differentiation and technology advances, the marketing innovation may be the only and most effective way. In the industry by major policy efforts to rectification, the market is huge volatility homogenization of the situation of excessive competition, many manufacturers have adopted a ‘shrink’ strategy, that is, including through job cuts, reducing advertising costs and greatly reduce the costs by all means try to avoid the industry, the big bang, get room for maneuver. In fact, this is very easy to fall into the metaphysical misunderstanding: that in order to reduce costs and curb government spending and does not take real efficiency and profit growth. An obvious question is: Is it only a business enterprise in order to reduce expenses? Is obviously not the real purpose is to get through the expenditure of greater returns. Therefore, this is the real core: how to get maximum returns. Obviously, curb government spending doe