Panasonic- fear decline in brand image far from home appliances to the countryside-.docVIP

 PAGE \* MERGEFORMAT 16 Panasonic: fear decline in brand image far from home appliances to the countryside? Was forced to lay down their posture The original is changed to Matsushita Electric Industrial Panasonic (referred to as: PANA) Japan’s home appliance giant, has recently announced the expansion of consumption for China and other emerging countries, the characteristics of low-priced flat-panel TV product line to further expand overseas markets, the low-end plan. Reported in China and other low-cost flat-panel TV market, best-selling, so flat-panel TV giant Samsung Electronics, Sharp, Deng Jun of China have offered to sell low-priced product lines. Guer, driving the company to re-examine its previous pricing strategy, formally joined the giants of China and the world’s leading flat-panel TV market share in low-price competition. There are indications that, PANA is trying to abandon the high-end market for high-priced high-profile, and then turned to mass market, the civilian route. However, the relevant analysts believe that the move does not mean giving up a high price with the company’s products are taking the basic position, but rather to cope with global financial crisis, leading to its sales and profits decline in both a ‘expedient’ or called ‘winter strategy’. In the PANA announced low-cost overseas Raiders flat-panel TV market, while Japan’s economy, Trade and Industry released by the White Paper on International Trade ‘2009 version ‘of the Japanese companies have also expressed Marketing From EMKT. strategy’ vulnerable to the impact of the economic situation ‘, the so-called persist in high-performance, high-quality ‘double high strategy’ of Japanese companies will be forced to adjust the marketing strategy of the thesis. Simplify the function of lower prices It has been learned, PANA the overseas markets, civilian price, route, mainly to further address BRICs (BRIC countries: Brazil, Russia, India and China) and other emerging markets portfo