Planning is a creative integration of resources.doc

 PAGE \* MERGEFORMAT 4 Planning is a creative integration of resources ‘Planning’ word more and more heat, like a Shouchang over the streets of pop music, as if everyone can hum in the mouth ‘planning’. However, the planning has its more ‘holy’ side, popular songs everyone can sing a pretty close, but not everyone can understand ‘planning’, not everyone can do it ‘plan’, as Planning can make a successful person, is even more rare. Often heard people say: ‘This ** must be planning to plan. ‘Or’ We must make a good ** plan. ‘** Not only refers to the marketing, not only refers to the brand, financing or management. This is enough to prove that the status of planning slowly rise, the gradual expansion of the scope, importance has become increasingly evident. I do the planning for many years, there is a certain understanding of planning and experience. I think that, no matter how the show was planning ‘holy’ or ‘mysterious’, the substance of planning still lies in the creative integration of resources. Careful to say, there are three meanings. First, planning must be integrated resources. Therefore, the planner’s ability to integrate resources directly affects the level of the level of its planning. Prerequisite for integration of resources is to have the resources to make bricks without straw, without resources planning is no way complete. However, the availability of resources and planning and how many people have a deep relationship. The one hand, planners should pay attention to the accumulation of resources, such as media resources, human resources, connections, advertising resources, etc.; the other hand, people are still good at mining resources planning. Some resources not everyone can be found, so the planners the ability to tap the resources also seemed more important. For example, a man arrived in a business plan, enterprises do not understand the situation, we very much need for a comprehensive and detailed communication, and when you get to do eve