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Prescription drug promotion- Marketing to the meeting to take learn from
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Prescription drug promotion: Marketing to the meeting to take learn from
December 24, 2005, the Criminal Code Amendment (6) The draft drew the Tenth NPC Standing Committee, to be on the hospital staff and receiving kickbacks to the criminalization of commercial bribery; March 28, 2006, the Ministry of Health held a meeting of the National health system of governance to carry out commercial bribery in the field of pharmaceuticals purchasing special work arrangements.
With the improvement of laws and regulations and the regulatory authorities rectification of the increased costs of prescription drugs to rely on selling, marketing costs to carry out clinical practice and other non-legitimate means will be severely crack down on prescription drugs in the past with gold sales model, will be in the sun exposure, under ‘See light dead ‘. The industry norms to regulate the marketing will boost the development of behavior and academic promotion of marketing mode will gradually become a true hero. Pharmaceutical enterprises of the ways to improve the academic marketing model? In my opinion, be able to learn from health care products marketing conference.
Conference Marketing health care products and services, marketing, database marketing, a collection of objects by collecting specific data on consumer information, the establishment of databases, and then summarized the data information, analyze, organize, and classify according to demand conditions, target consumer groups, and then the use of the meeting in the form of targeted on sales. Tiannian, the veins, Green Valley and other enterprises through the meeting of the great success of marketing. Although health care products and prescription drugs target consumer, product features are not the same, but the train of thought in marketing are interlinked. I believe that prescription drug marketing in the following areas to get health care products marketing, learn from:
Marketing Team: The Exec
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