Procter amp;amp; Gamble Zest sex marketing of the debate.docVIP

 PAGE \* MERGEFORMAT 13 Procter amp;amp; Gamble Zest ‘sex marketing’ of the debate Since May, in line with mainland China to push the brand new ‘Zest’ (ZEST) bath products, market promotion, Procter amp;amp; Gamble Company in Nanjing, Beijing, Tianjin, Chengdu, Wuhan, Shanghai, Guangzhou, Shenzhen, held in eight cities in the ‘shower Hit’ Roadshow activity. Activities reach of the Department, are all caused by the public and media attention. The media and even ‘beautiful streets bathing’ so very ‘attractive’ sensation in the title of the event. Marketing industry is quite a lot of objections to P amp;amp; G move. Appropriately refined and popular tastes have always known why it is difficult escape convention Procter amp;amp; Gamble? Procter amp;amp; Gamble, large and beautiful marketing trying to do? ‘Sex pin’ is necessarily the invincible the spread of a deadly weapon? Anatomy of Procter amp;amp; Gamble Zest from scratch may be able to get inspiration. From jazz to Zest - ZEST naming and location Host (Chen Zhu): ZEST brand launched in Hong Kong when the Chinese name is ‘Sir’. Now, P amp;amp; G will ZEST new packaging, in order to ‘Zest’ Chinese name of the launch of its product positioning than in the past, certainly worlds apart. Procter amp;amp; Gamble Company’s ZEST re-positioning, that there is no view on this? Cold revitalization (Beijing North-South Link Consulting Co., Ltd., creative director, the same below): I think Hong Kong and the Mainland, such differences arise from P amp;amp; G’s product manager responsibility system, the same thing in different regions of different orientation should be said that it is normal , because the level of consumption in every place, local culture, consumer quality standards are different. Therefore, there is no good or bad position, said, who sell more than sell the fire, who is a cow, who can get even more accurate positioning. However, just from the ZEST in Hong Kong and the Mainland to analyze the products n