Promotions squad how to adapt to store management.doc

Promotions squad how to adapt to store management Promotions squad as a professional terminal manufacturers to promote sales team, working hours are bound to implement the company’s unified management principles, and in the actual end-promotional activities are always faced with the store’s promotion of guidelines for the management regulations relative to access of the crack with front teeth bump touch. Since the existence of contradiction contradictions must be resolved, otherwise the terminal effect of promotional activities will be greatly reduced, or even abortive. So how to adapt to store promotional squad managed it? First of all units in the stores listed what promotional activities to promote the implementation of promotional problems. 1, activity fees objection Whom the initiative rests with promotional activities, which determine the direction of promotion of cost-sharing. If the terminal manufacturer promotions activities the organization, and many stores that the promotional activities of manufacturers conduct, they did not need to share part of the costs and increase operating costs. Worse still, many supermarkets do not meet the manufacturer KA terminal promotional activities, ask for all kinds of exorbitant taxes and levies to the manufacturers. Faced with this phenomenon, promotion of joint regional squad leader must be costs associated with store managers to support the negotiations, and communication. 2, event promotion challenge Promotional activities in the organization propaganda, the most likely to cause more than a general objection to the promotional single page, the media reported widely, store posters, hanging flags, etc. can affect consumers in the timeliness of promotional tools. Stores have been eager to sponsor the activities of units can store a whole propaganda, taking into account other brands under the propaganda, consider their main push the brand, even competing brands, stores are also forcing the publicity. The manufactu