Sales force in building the image of the monopoly system of.docVIP

 PAGE \* MERGEFORMAT 6 Sales force in building the image of the monopoly system of Construction of monopoly system, and increasingly become a marketing tool for the terminal. Especially in the field of fast moving consumer goods, the correct construction of proprietary systems, can greatly enhance market penetration and brand control. Today, many companies sell their products using proprietary methods. Have financial strength of enterprises, through the establishment of chain stores throughout the country over and over Merchants to join franchise. Quite single spark can start Liaoyuanzhishi. Although the inputs of which the establishment of Direct store large, but it can better carry out the image of control and channel control; drawback is that apart from high investment, his slow the spread of power. More enterprises to adopt counter sales in the form of shopping malls, some of which cosmetics companies even use a different type of pharmacy counters monopoly (for example, Vichy), and edge to seize the market. And then a little smaller is the use of point of sale monopoly, that is the point of sale to establish a unified visual system monopoly. This image of a unified vision system monopoly to maximize a certain extent, to promote the product information. However, as companies have adopted this form, the effect offset. May not be an input of a corresponding effect. Therefore, many enterprises to consider how to make this a more exclusive image of the system of sales force. Construction monopoly system and to achieve effective sales, not just rely on a full range of vision systems into the building can get, the key lies in the rational integration of resources, dissemination of information. That not only focus on products, such as, but also root out the product to the consumer’s perception of the connotation . From the 4C’s point of view, the perspective of consumers to locate the bottom up analysis, which designed the image of an effective monopoly system,