SARS during the very strategy of corporate advertising.docVIP

 PAGE \* MERGEFORMAT 13 SARS during the very strategy of corporate advertising ‘SARS’ spread in China, led directly to the enterprise of the extreme deterioration of the external marketing environment, caught in a panic to go out of the consumer to minimize and avoid contact with people, retreating in the home, consumer demand has been compressed into the lower level physiological and safety of two . ‘Each person has their own political,’ CCTV ‘Face to Face’ program, the Chinese Academy of Engineering academician Zhong Nanshan said, ‘for our people who engage in this line, I think, improve operations, which in itself is our greatest politics. ‘Right deep in the shadow of SARS in China in terms of advertisers, find out during the SARS period and the post-SARS consumer advertising psychology of customers, the media exposure habits, and changes in SARS period and do a good job of advertising the work of post-SARS period, become the biggest political advertisers. ‘SARS’ infected with the ad under the To discuss the impact of SARS on advertising, you must first look at SARS on consumer demand, consumer psychology, consumer behavior, media exposure habits, etc. changes. From the view of consumer demand, ‘SARS’ as a highly contagious disease, the spread of SARS, as well as the number of deaths, after all, is limited, direct loss is limited, for consumers, the impact of SARS is not a disease itself, but is the transmission of panic, which led to the demand has been compressed to Maslow’s theory of the physiological and safety of two lowest level, such as the elasticity of demand for the small necessities of life that people in order to reduce the number of one-time purchase of a large number of purchase, but as the high-level needs, such as the emotion, friendship, ownership and other social needs, fame, status, self-demand and self-actualization needs are compressed to a minimum, reduce or even halt in economic activity, thereby reducing the economic needs, and e