Select celebrity endorsements stereotyped consider.docVIP

 PAGE \* MERGEFORMAT 8 Select celebrity endorsements stereotyped consider More and more companies are now keen on celebrity endorsements, and why companies like to do this? Probably lies in the celebrity endorsements can quickly increase brand awareness, boost sales and brand image, or better by stars into the core of the brand to consumers concept of a unified brand vision system and so on. In recent years, many brands do benefit from celebrity endorsements by, but many wanted to fire one by celebrity endorsements, but to draw water down a bamboo basket and empty. In fact, these companies failed pop star endorsement The reason is very simple, the main problem is the following: The first is the existence of corporate speculation pop star endorsement. That celebrity endorsements are everything. Select next celebrity endorsements is nothing wrong, the key is to really bring benefits to the enterprise, as the responsible persons not in the speculative psychology, always wanted to speak to through the star can be their own brands and products became famous the world to know, in fact, celebrity endorsement is a part of brand marketing, and other links easy to find what kind of star do not help. Second choice there is blindness celebrity endorsements. Most of the enterprises in the selected areas are the boss have the final say celebrity endorsements, plus some irresponsible planning, advertising company, one instigated, many employers do not consider that much, as long as there are stars reputation, the price is right to be. In fact, choose the celebrity endorsements are intended to remind consumers to improve attention, but also access to channels and partners for their support, many people can afford the stars that businesses are more powerful, the most The key match with the brand attributes, but many companies is to attract consumers, whereas the spokesperson. I the seventh time in China, China Food Fair, have seen a beef even printed on food packaging spok