Tourism Marketing Case - hongya- 5 pearls with first-line strung together to form dazzling travel links.docVIP

 PAGE \* MERGEFORMAT 28 Tourism Marketing Case - hongya: 5 pearls with first-line strung together to form dazzling travel links A talk about tourism, we must think of, or the lofty mountains, or the magnificent scenery, or the thick culture, but also, or stunning spectacle. The four Chuanhong Ya tourism product is a monopoly of the four elements (well-known and beautiful scenery, culture, exotic), a rich treasure unusual tourism resources. However, individually, on the mountains, slightly Johnson five mountains, Putuo, Jiuhua; on the beauty of the more under heaven known as Guilin, Hangzhou West Lake is slightly insufficient; of Culture 13 toward the ancient capital of Xi’an in Asia, the great desert of Dunhuang Mogao Grottoes Wang Song ; On the odd spectacle also slightly behind the scenery never Huangshan 4 crown at home and abroad. However, there is a lot of tourist attractions, is also well-known tourist attraction of these are not available, Hongya unique. Only by the geographic location, history and development and other factors, just not so well known. The tourism industry strong competitors, such as forests, many already claim to fame, combined with the advantages of geographical location, right hongya tourism products caused severe pressure. How to play to their advantages of these unique differences among the many strong competitors do? In the end, Hongya played integrate advantageous resources, strong-strong combination of vertical plates together: a combination of local resources in a variety of characteristics, the same string as the string of pearls together to create a one-stop touring around the magnificent mountains, magnificent scenery, culture and stunning spectacle thick the tourism value chain. The first one pearl: Heaven and Earth Smart: Wawushan National Forest Park Wawushan National Forest Park is China’s eco-tourism focus of forest parks, national AAA scenic areas, parks and the main body of Chinese history and culture, mountains -